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    Guiding Stars Launches First Nutrition Navigation iPhone App

    Guiding Stars Licensing Co. (GSLC) has teamed up with an iPhone shopping assistant application, ReachEverywhere’s Shopper, to offer busy shoppers access to its “Guiding Stars” good-better-best rating system.

    Guiding Stars Licensing Co. (GSLC) has teamed up with an iPhone shopping assistant application, ReachEverywhere’s Shopper, to offer busy shoppers access to its “Guiding Stars” good-better-best rating system.

    The application will also allow shoppers to identify foods on their shopping list that provide the most nutrition for the calories, and is available for 99 cents (free for current Shopper users).

    “We provide iPhone users an application that will help them make healthier choices for their family and save time in the supermarket,” said Jaica Kinsman, Web community specialist at Scarborough, Maine-based GSLC. “The Guiding Stars and Shopper application partnership will provide consumers around the country more access to our popular nutrition navigation system and is an easy-to-understand tool to help them choose foods for their families that provide the most nutrition.”

    The application’s features include:

    --Browsing and comparing Guiding Stars-rated food items within Shopper
    --Adding Guiding Stars-rated items to shopping lists
    --Helping consumers better understand nutritional choices
    --Creating multiple lists for specific stores, situations or recipes
    --Easily organizing lists to match the aisle order or layout of grocery stores

    Guiding Stars uses a proprietary algorithm grounded in evidence-based science and current guidelines and recommendations of national and international health organizations, such as the FDA and USDA. The system credits all edible foods based on the presence of vitamins, minerals, dietary fiber and whole grains, and debits for the presence of trans fat, saturated fats, cholesterol, added sugars and added sodium. Food items are then awarded zero, one, two or three stars -- one star means good nutritional value; two stars, better nutritional value; and three stars, the best nutritional value.

    “We consistently look to update and improve our popular Shopper application, and Guiding Stars was a natural choice to provide our users access to nutrition information while on the go,” said Adam Smith, director business development of New York-based ReachEverywhere. “Guiding Stars makes it easy and fun for iPhone users to build healthier shopping lists and take the guesswork out of finding nutritious foods.”

    Shoppers can visit www.MyShopperApp.com for more information and details, as well as to download the application.

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