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    Half-plate Produce Guidance Top of Mind for Consumers

    Shoppers are concerned about whether they’re meeting the USDA’s half-plate fruit and vegetable guidance, finds a recent online poll on ProgressiveGrocer.com

    When it comes to consumer health issues, supermarket shoppers seem to be most concerned about whether they’re meeting the USDA’s half-plate fruit and vegetable guidance, according to retailers who responded to a recent online poll on ProgressiveGrocer.com.
     
    Avoiding specific food ingredients isn’t as high on consumers’ list of concerns.
     
    When asked which health-and-wellness hot button is of greatest concern to shoppers, more than half of respondents – 66 percent – chose “following half-plate fruits & veggies guidance.”
     
    A much smaller group – just 13 percent – chose “high-fructose corn syrup and other sweeteners” as a top-of-mind issue, while “free-from foods (hormones, preservatives, etc.) and “artificial ingredients” received about 10 percent each of the vote.
     
    Just under 1 percent felt that “digestive aids” are a key issue to shoppers.
     
    The online poll, which was conducted in July 2012, garnered 309 votes.

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