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    Hannaford Launches Annual Anti-hunger Program

    Shoppers receive $50 in savings while helping to raise over $1 million.

    This week Hannaford Supermarkets kicked off its 2008 "Hannaford Helps Fight Hunger" holiday giving program, with the aim of donating over $1 million to local food pantries and food banks.

    "We are making it easy for our customers to help us fight hunger with many giving options during what many think will be a challenging winter," noted Hannaford spokesman Michael Norton. "The 'Hannaford Helps Fight Hunger' program offers those who give a way to save money on groceries this holiday season."

    Norton told Progressive Grocer that the grocer has been running the program for the past three years.

    Customers will be able to purchase a $10 Fund-a-Feast box containing food essentials to be donated to a local food pantry. In return, they'll get a coupon book offering over $50 in savings. Starting Nov. 30, shoppers can donate $5 at the register toward a Hannaford gift card for a local food bank in return for a coupon book offering over than $50 in savings. Beginning Dec. 7, each time a Hannaford soup or cereal tagged with "Buy 1/Give 1" is bought, the same item will be donated to a local food bank.

    In 2007 Hannaford raised $500,000 through the program. This year, with more ways to save and contribute, the supermarket expects to raise over $1 million.

    Scarborough, Maine-based Hannaford Bros. Co., which is owned by Delhaize Group of Brussels, Belgium, operates 167 stores and employs more than 27,000 associates under the Hannaford Supermarket and Hannaford Supermarket and Pharmacy banners.

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