Hannaford Launches Chocolate Milk Sweepstakes

To help promote the health benefits of three daily servings of dairy as part of a healthy diet, Hannaford Supermarket's new "Refuel Your Body, Refuel Your Home" sweepstakes, presented in partnership with the Maine Dairy Promotion Board and the New England Promotion Board, encourages families to buy nutrient-filled chocolate milk at their Hannaford Supermarket, with a grand prize for two winners of free home heating fuel for one year (up to (5,000).

In addition, 10 first-place winners will receive a $100 gas card.

"Studies show that many children and adults do not get enough dairy," said Catherine Hoffmann, registered dietitian at the Maine Dairy Promotion Board. "Chocolate milk delivers the same nine essential nutrients as plain milk and makes it easy to meet the 2005 Dietary Guidelines recommendations that Americans include three servings of low-fat or fat-free dairy in their diet every day."

The contest ends Nov. 30, and entries must be postmarked by Dec. 1. Residents 18 years or older and who live in Maine, New York, New Hampshire, Vermont, Connecticut, Pennsylvania and Rhode Island are eligible to win. For further information or to enter the contest, consumers can go to the Refuel with Milk Web site at www.refuelwithmilk.com.

Scarborough, Maine-based Hannaford operates 167 stores and employs over 27,000 associates under the Hannaford Supermarket and Hannaford Supermarket and Pharmacy banners. The company is owned by Brussels-based Delhaize Group.