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SCARBOROUGH, Maine -- Hannaford Supermarkets here said yesterday that its "Hannaford Helps Schools" program raised a record $1,013,475 last year. Twenty-three hundred schools in five states took part in the program in 2007, the chain said.
Since its inception, the initiative, now in its seventh year, has raised over $4.2 million for local schools.
Open to all K-12 schools, Hannaford Helps Schools provides an opportunity to raise funds for activities and equipment, including playgrounds, sports gear, and computers. To raise money, shoppers buy participating products. For every four such products purchased, customers receive three "School Dollars." There's no limit to the number of products that can be bought during a single shopping trip.
In 2007 there were over 900 eligible products, among them Hannaford brand items and products from partners General Mills, Kellogg, Bayer, Clorox, Heinz, Ocean Spray, Gorton's, Welch's, Bush's Baked Beans, Keebler, King Arthur, and Irving Tissue.
Along with the School Dollars earned by the schools, each Hannaford Supermarket will give an additional $1,000 education grant to the school that raised the most money in its community. Hannaford stores will be revealing their winning schools and presenting them with checks in the next few weeks.
For the first time, 10 schools will receive a Radio Disney Rockin' Recess or Radio Disney Jump In To Fitness event. These special events will be awarded to the highest-earning elementary and high schools from each state. _Schools receiving funds from the program can check their results online at www.hannaford.com .
Delhaize-owned Hannaford operates 165 stores in Maine, New York, Massachusetts, New Hampshire, and Vermont.