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    Hannaford Vet Taking Reins at Sweetbay

    Michael T. Vail, who most recently was s.v.p. of retail operations at Sweetbay, will now become the chain's president and c.o.o.

    Sweetbay Supermarket said yesterday that one of its own, Michael T. Vail, will take over as president and c.o.o., following the departure of Shelley Broader earlier this month.

    He most recently was s.v.p. of retail operations at Tampa, Fla.-based Sweetbay, but Vail began his career more than 20 years ago at Hannaford Bros. Both are chains under the umbrella of The Delhaize Group. In his new position, Vail will report to Ron Hodge, e.v.p. of The Delhaize Group.

    "This promotion recognizes Mike's vision for Sweetbay," Hodge said. "His analytical ability, strong motivation, and the creativity he brings to product and sales growth is outstanding and highly regarded throughout the industry."

    Vail moved to Tampa in 2001, and became v.p. of merchandising for Kash n' Karry, providing leadership for the evolution to Hannaford supply chain systems. In 2004, he assumed the responsibilities of s.v.p. of retail operations. In this role, he successfully led the operational transition from Kash n' Karry to Sweetbay.

    During his years at Hannaford, he held several positions, such as retail management trainee, store manager, district manager, category manager, and eventually, director of deli merchandising.

    Vail serves on the board of directors of America's Second Harvest.

    Broader, whose title was president and c.e.o. at Sweetbay, left the grocery industry to serve as president and c.o.o. at Michaels Stores, Inc.

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