Hannaford Wins for Best California Grape Promotion
Hannaford Supermarkets won a national contest held last season by the California Table Grape Commission, for its promotions of fresh California grapes in October and November 2007.
Those retailers that took part in the contest showed an average 46.1 percent increase in sales of green California grapes for the two-month time period, vs. the previous season, the grape commission said.
"Fresh grapes from California are always a big seller," noted Hannaford category manager of fresh produce Julie Feltis.
The California legislature formed the California Table Grape Commission in 1967 to boost worldwide demand for fresh California grapes through a range of research and promotional programs.
Scarborough, Maine-based Hannaford operates 165 stores in Massachusetts, Maine, New Hampshire, New York, and Vermont.
Those retailers that took part in the contest showed an average 46.1 percent increase in sales of green California grapes for the two-month time period, vs. the previous season, the grape commission said.
"Fresh grapes from California are always a big seller," noted Hannaford category manager of fresh produce Julie Feltis.
The California legislature formed the California Table Grape Commission in 1967 to boost worldwide demand for fresh California grapes through a range of research and promotional programs.
Scarborough, Maine-based Hannaford operates 165 stores in Massachusetts, Maine, New Hampshire, New York, and Vermont.