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    Hannaford's New Program Urges Associates to Take Charge of Their Health

    The 'consumer-owned' health care program includes good-behavior incentives and DIY financial tools.

    Hannaford Bros. has a new health care program designed to wean employees from an employer-sponsored system to one built around associates taking personal responsibility for their health and the details of their coverage.

    The program, from health services company RedBrick Health, has gone live with 2,000 associates at the grocery chain who are enrolled in the Capital District Physicians' Health Plan (CDPHP) health plan.

    The program provides associates with financial tools and incentive-based behavior credits, a customized Personal HealthMap, and independent customer service advocacy to foster greater individual responsibility and long-term lifestyle changes, said Minneapolis-based RedBrick Health. The company said it also increases associates' understanding of the health care system and its attendant costs; and helps them realize health care savings via improved engagement in health programs and management of health care interactions.

    "This new program for Hannaford's associates effectively complements our ongoing efforts to provide our customers and associates with innovative programs and resources that promote healthy lifestyles," said Peter Hayes, director of associate health and wellness at Hannaford.

    Delhaize-owned Hannaford Bros. Co., based in Scarborough, Maine, operates 165 stores in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs over 27,000 associates.

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