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Harris Teeter has joined forces with mobile company Hello Vino to aid shoppers in wine selection. A new feature of the grocer’s free ht mobile app, Wine Assistant, is part of Harris Teeter’s ongoing efforts to enhance both the app's functionality and the user experience.
The app is currently available for both iPhone and Android devices. The new Wine Assistant feature, powered by Hello Vino, recommends wine pairings for any dish or special occasion, sorts wines according to a shopper’s personal taste preferences, enables wines to be searched and shows a wine’s location in-store, as well as offering tasting notes and wine profiles to assist shoppers with purchases.
The Harris Teeter-Hello Vino partnership provides shoppers with an educational resource on their smartphones and at the grocer’s website, guiding consumers either in the wine section or at home before they go shopping
“Both the feature-rich smartphone app and website widget are the perfect vehicles to deliver a personal and well-informed wine shopping experience,” said Rick Breslin, founder of Modesto, Calif.-based Hello Vino.
“At Harris Teeter, we always strive to provide our shoppers with an excellent shopping experience in our stores,” added Catherine Becker, communication manager for the Matthews, N.C.-based grocery chain. “The new Wine Assistant app will be an incredibly useful resource for both our customers and retail staff, which will ultimately enhance their [store] experience.”
Harris Teeter introduced its first version of ht mobile in April 2011.