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Harris Teeter is launching an innovative campaign designed to bring salad bars to schools in the communities it serves to support Let’s Move Salad Bars to Schools (LMSB2S).
In partnership with the United Fresh Produce Association Foundation, Fresh Express and nine additional produce suppliers, Harris Teeter will donate salad bars to at least 10 schools that will benefit more than 5,000 students by providing them a healthy lunch option filled with fresh produce.
Harris Teeter shoppers will also have the opportunity to bring salad bars to schools thru a “text-to-donate” campaign. Promotional materials and information will be found in all Harris Teeter stores August 19 through September 15. Shoppers can donate $5 by texting “SALAD” to 80077 or they can visit www.SaladBars2Schools.org to give securely online.
The “Text-to-Donate” campaign will accept donations through October 11, 2012. Fresh Express will match shopper donations up to $15,000. In addition to raising funds for LMSB2S, shoppers will find a convenient resource in Harris Teeter’s “Healthy Lunch 101“ – a produce guide providing parents with tips on how to pack more fruits and vegetables into their children’s lunches.
“Salad bars are an effective way for schools to meet the new school lunch guidelines, which calls for doubling the amount of fruits and vegetables available to students at lunch,” said Bob Stallman, general manager of Fresh Express. “These efforts are in-line with our mission of Improving World Nutrition and support our commitment to making fresh produce convenient and accessible to the communities in which we live and work.”
The salad bar donations will be made possible by the generous contributions of the following companies/individuals: Harris Teeter shoppers, Chiquita Brands, Alpine Fresh, Modern Mushrooms, Monterey Mushrooms, California Giant Berry Farms, Apio, Wholly Guacamole, National Mango Board, National Watermelon Promotion Board, Marie’s Dressings and Harris Teeter.
LMSB2S was developed to provide salad bars to schools across the country to increase children’s consumption of fruits and vegetables and to support First Lady Michele Obama’s Let’s Move! initiative to end childhood obesity within a generation.
To date, more than 1,600 salad bars have been donated to schools nationwide through Let’s Move Salad Bars to Schools..
As the 24th largest supermarket in the U.S. with 2011 sales exceeding $4 billion, Matthews, N.C.-based Harris Teeter Inc. is a wholly-owned subsidiary of Harris Teeter Supermarkets, Inc. The regional grocery chain employs approximately 25,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.