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Harris Teeter and Coca-Cola have teamed up with the city of Charlotte, N.C., to publicize 15 new recycling bins in the Center City area — and the fact that people ‘caught’ recycling can win cash, food and drinks.
In an extension of their popular curbside “Recycle and Win” program, Coca-Cola and Harris Teeter have introduced the “Get Caught Green Handed” campaign to bring attention to the new bins. An undercover prize patrol has the assignment of coming upon someone using one of the bins and rewarding him or her with a $25 Harris Teeter gift card, as well as a deli sandwich and a 20-ounce Coke from the Southeast regional grocer’s Uptown Charlotte store at 325 West Sixth Street.
Each of the 288 winners over the three-month program will get a giant “I Got Caught Green Handed” foam hand to display in a bid to encourage others to recycle, too. Additionally, Coca-Cola will highlight the bins with vend snipes on hundreds of Coke machines throughout Uptown Charlotte, and on posters in food outlets and in office break rooms.
“Programs like Get Caught Green Handed engage consumers in a fun way and help build positive recycling habits,” explained Jennifer Thompson, director of communications at Matthews, N.C.-based Harris Teeter, a wholly owned subsidiary of the Ruddick Corp.
According to Lauren Steele, VP corporate affairs for Charlotte-based Coca-Cola Consolidated, “Our curbside Recycle and Win program was very successful in promoting residential recycling, and creating recycling opportunities in Uptown is the next logical step.”
“Nationally, Charlotte is gaining a reputation as a ‘Green Friendly’ community,” added Michael Smith, president and CEO of Charlotte Center City Partners. “This new Uptown recycling program is the next bold step in our process to build one of the most sustainable counties, cities and centers in the country.”
Harris Teeter operates 192 stores, in addition to grocery, frozen food and perishable distribution centers in Greensboro and Indian Trail, N.C., and the Hunter Farms milk and ice cream facility in High Point, N.C.