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Harris Teeter customers recently capped off a successful two-week fundraising campaign for the American Heart Association (AHA), helping the regional grocer raise $67,091 during its second annual "Buy A Heart - Save A Heart" heart card sale that took place in all 80 Harris Teeter Southern region stores.
Matthews, N.C.-based Harris Teeter launched the heart card point-of-purchase program in 2006, when it introduced its “yourwellness” initiative to provide shoppers with guidance on important health issues. Since that time, customers have raised more than $100,000.
When customers check out, cashiers offer them a chance to donate to the AHA by purchasing either a $1 or $5 “heart card.” The hearts are displayed in the store until the end of the campaign, helping to raise both funds and awareness for the AHA.