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    Harris Teeter Rolls Out e-VIC Coupons

    Shoppers can link coupons directly to their loyalty cards.

    After a gradual rollout during winter 2010, Harris Teeter’s new e-VIC Coupon program for participants in its online rewards initiative is now available to all e-VIC customers.

    e-VIC members are able to link manufacturer coupons directly to their VIC (Very Important Customer) cards. On Wednesday, when e-VIC members receive their e-VIC e-mail, they can browse the list of e-VIC coupons at any time and then link the coupons to their VIC cards by clicking the “Save it” icon on any of the displayed coupons. The Matthews, N.C.-based grocer said it was adding more new coupons to the program on a continual basis.

    When e-VIC members apply e-coupons to their VIC cards for the first time, they’ll be prompted to accept the terms and conditions of the program and confirm their customer profile before they can save the coupon. On later visits, clicking the “Save it” icon will save the coupon automatically.
     

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