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Regional Southeast grocer Harris Teeter, Inc. and the Amelia Island Convention & Visitors’ Bureau (CVB) have teamed for an online promotion offering a vacation giveaway to the northeast Florida resort area and special discounts to the grocery chain’s customers. Subscribers to Harris Teeter’s e-VIC (Very Important Customer) program can enter to win a six-night vacation for a family of four to Amelia Island, valued at $5,100. Current e-VIC subscribers and customers who sign up for the personalized weekly e-mail program by March 31, 2010, will be entered into the Amelia Island Dream Vacation Sweepstakes.
“This is a great opportunity for us to reach an important group of travelers,” said Gil Langley, president and CEO of the Amelia Island CVB. “Our two brands have a similar consumer base and luxury appeal, making this an easy collaboration for us.”
The vacation package includes accommodations for a family of four at the oceanfront Summer Beach Resort on Amelia Island, a round of golf for four at Golf Club of Amelia Island, a trip with Kayak Amelia, tickets for the Cumberland Sound Ferry, a private horse-carriage ride through downtown Fernandina Beach with Amelia Island Carriages, and admission to the Amelia Island Museum of History. The winner will also receive a $50 gift certificate to 29 South, PLAE, Horizon and O’Kane’s Irish Pub; a $100 American Express gift card for additional meals; and $1,000 for travel expenses.
In March, Amelia Island will roll out special discount offers for customers with a Harris Teeter VIC card. Consumers will be able to get special discounts at various lodging properties, attractions and retail outlets on the island.
Matthews, N.C.-based Harris Teeter, Inc., a subsidiary of Ruddick Corp., employs over 21,000 associates and operates 194 stores in North and South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.