Quick Stats

Quick Stats

    You are here

    Harris Teeter Shoppers Get Shot at Dream Vacation

    Regional Southeast grocer Harris Teeter, Inc. and the Amelia Island Convention & Visitors’ Bureau (CVB) have teamed for an online promotion offering a vacation giveaway to the northeast Florida resort area and special discounts to the grocery chain’s customers.

    Regional Southeast grocer Harris Teeter, Inc. and the Amelia Island Convention & Visitors’ Bureau (CVB) have teamed for an online promotion offering a vacation giveaway to the northeast Florida resort area and special discounts to the grocery chain’s customers. Subscribers to Harris Teeter’s e-VIC (Very Important Customer) program can enter to win a six-night vacation for a family of four to Amelia Island, valued at $5,100. Current e-VIC subscribers and customers who sign up for the personalized weekly e-mail program by March 31, 2010, will be entered into the Amelia Island Dream Vacation Sweepstakes.

    “This is a great opportunity for us to reach an important group of travelers,” said Gil Langley, president and CEO of the Amelia Island CVB. “Our two brands have a similar consumer base and luxury appeal, making this an easy collaboration for us.”

    The vacation package includes accommodations for a family of four at the oceanfront Summer Beach Resort on Amelia Island, a round of golf for four at Golf Club of Amelia Island, a trip with Kayak Amelia, tickets for the Cumberland Sound Ferry, a private horse-carriage ride through downtown Fernandina Beach with Amelia Island Carriages, and admission to the Amelia Island Museum of History. The winner will also receive a $50 gift certificate to 29 South, PLAE, Horizon and O’Kane’s Irish Pub; a $100 American Express gift card for additional meals; and $1,000 for travel expenses.

    In March, Amelia Island will roll out special discount offers for customers with a Harris Teeter VIC card. Consumers will be able to get special discounts at various lodging properties, attractions and retail outlets on the island.

    Matthews, N.C.-based Harris Teeter, Inc., a subsidiary of Ruddick Corp., employs over 21,000 associates and operates 194 stores in North and South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.

    Related Content

    Related Content