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NAPLES, Fla. -- Naturipe Farms here said it hired seasoned industry veterans Don Harris and Robert Verloop, as well as two other industry executives, to boost its management team.
Harris, most recently director of produce procurement for Wild Oats, has joined the company as director of procurement and wholesale sales. He will be responsible for all procurement as well as direct sales activities through the wholesale channel.
Verloop, most recently v.p./global marketing and licensing at Sunkist Growers, joined Naturipe as v.p./marketing. He will assume responsibility for all marketing programs, consumer intelligence, communication, licensing, public relations, and government relations.
Joao Felix has also joined Naturipe as senior director/IT; and will oversee the installation of a new ERP system as well as all IT developments. Rob Callahan has joined the company as senior director/human resources.