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Bellevue, Washington-based consultancy The Hartman Group, Inc. has created a new division, Retail Intel, to foster new ways of thinking about retail for "creative insights and transformative innovation."
While retail has always been part of the equation at The Hartman Group, up until now the consultancy has focused on consumer culture, peering into consumers' everyday lives to see where they live and shop, and how they use products.
Retail Intel was designed to help retailers, marketers, designers, and manufacturers "paint the bold, new picture of retail, or what we refer to as 're-imagined retail,'" according to the company. As such, the new division will look beyond discrete purchase behavior to understand the wider lifestyle contexts of shopping.
To fulfill its purpose, The Hartman Group said it has assembled a team of professionals from a variety of academic backgrounds, such as sociology, anthropology, and linguistics, combined with seasoned veterans of strategy development and business acumen.
For more on Retail Intel, visit www.retailintelthg.com.