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    Hartman Group to Offer Free Webinar

    The Hartman Group will hold a free 15-minute WebinarExpress™, “Private Label 2010: Three Key Battlegrounds for Brand Loyalty” on Dec. 8, 2009, starting 1 p.m. EST (10 a.m. PST). Hartman SVP Michelle Barry will serve as the event’s presenter.

    The Hartman Group will hold a free 15-minute WebinarExpress™, “Private Label 2010: Three Key Battlegrounds for Brand Loyalty” on Dec. 8, 2009, starting 1 p.m. EST (10 a.m. PST). Hartman SVP Michelle Barry will serve as the event’s presenter.

    As the webinar will show, the epic conflict between private label and national brands has reached new heights. The media and industry analysts have been quick to jump on the current economic crisis bandwagon as the impetus for the recent heightened interest in private label sales. They have gazed into their crystal balls to predict the success of private label and, thus, the threat to national brands. The question at hand: is private label a panacea for retailers or a flash in the pan?

    “Private Label 2010” will explain why the real battleground for private label and national brands is in the retail space at the category level. Hartman’s research finds that the tug of war over who garners the greater share of shelf space is being waged on the basis of two criteria: the level of quality distinctions and the strength of brand heritage (a.k.a. national brand loyalty).

    Among the topics to be discussed are:

    —Culture is driving redefinition of brands
    —The “one” big question: role of the economy
    —Brand halo effect
    —Strategic opportunities: Three key battlegrounds for brand loyalty

    To register for the webinar, visit https://www2.gotomeeting.com/register/813335171.

    For more information, contact Jen Rittenhouse at 425-452-0818, ext. 152, or [email protected]. Instructions outlining how to participate in the webinar will be sent by e-mail prior to the event.

    At The Hartman Group, based in Bellevue, Wash., leading-edge customized research and consulting blend to understand the subtle complexities of consumer behavior. To learn more about how The Hartman Group stays sharply focused on what’s going on with consumers, visit www.hartman-group.com.

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