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Hass Avocados from Mexico (MHAIA) is extending its consumer marketing and communications campaign with an online video contest that gives consumers a fresh voice and the ability to interact with the product and message in a way that is creative and fun.
The It Has To Be Hass Avocados from Mexico video contest encourages consumers to tell the world what they love about this delicious and versatile fruit from Mexico. Entries can be in a range of styles, such as whimsical, informative, documentary- or cooking segment-oriented, or even television commercial style. Entrants can also download original soundtrack music provided for their videos on the contest site (www.hasstv.com).
Entries will be judged on the basis of originality, creativity, and suitability for use for promotional purposes.
Campaign officials say the video contest is the next step in a series of creative marketing tools designed to create a buzz and get consumers involved in the popular fresh produce item in a way that is unique, innovative and effective.