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GARDEN CITY, N.J. -- Hass Avocados from Mexico (MHAIA) has signed on for its third season of NASCAR sponsorship with the Braun Racing team. Building on the first two successful seasons, the MHAIA's HassCar is pumped for another exciting season with two of the hottest young drivers behind the wheel.
Kyle Busch and Denny Hamlin will share the driver's seat of the #32 Toyota HassCar in seven NASCAR Nationwide Series races this season.
Hass Avocados from Mexico will also expand on the series of impactful promotional opportunities with retailers that Preston Tully has leveraged from the NASCAR sponsorship.
The NASCAR sponsorship, and the racing theme, has been successfully applied to retail promotions, contests, radio advertising, on premise promotions, and even a series of television appearances by a celebrity chef and driver.