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    Healthnotes Moves to 'Aisle7' in Rebranding Plan

    The wellness marketing provider said a convergence of shopper marketing and wellness marketing is prompting the change.

    Healthnotes, a provider of wellness marketing programs for food and drug retailers, said today it has changed its name to Aisle7 in a new branding initiative designed to cater to the broadening health and wellness market -- and shopper marketing initiatives -- at retail.

    Healthnotes, known for providing educational content for in-store kiosks and retailers' Web sites, said it began expanding into a storewide marketing solution in 2006, and has seen over 40 percent annual growth in this segment of the business. Today Healthnotes/Aisle7 claims to be part of more than 2,500 retail implementations, including projects at nine of the top 10 U.S. supermarket chains.

    The transition includes some executive shifts. Jeffrey P. Beyer, c.o.o. for Healthnotes/Aisle7 for the past three years, will become c.e.o., replacing Dr. Skye Lininger, founder of Healthnotes/Aisle7, who will continue as chairman.

    Aisle7 said it has also appointed three board members with extensive retail and technology experience, including Michael Sansolo, former s.v.p. of the Food Marketing Institute.

    As part of the change to Aisle7, the company said it will launch a series of new products this year. Beta versions of some of the products will be on display at the Aisle7 booth, #1583, at the FMI Show in Las Vegas this week.

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