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Healthy Ones, the "better-for you" deli and lunchmeat brand, and WomenHeart: The National Coalition for Women with Heart Disease, have once again teamed up to promote women's heart health through the "Think Red" program.
Consumers can look for the red-themed packaging of Healthy Ones tub lunchmeat and red-themed signage in their grocer’s deli in support of February’s Heart Health Awareness Month. Healthy Ones will also donate five cents per tub of lunchmeat and five cents per pound of deli meat sold during February to WomenHeart, up to a maximum donation of $50,000 for all participating products.
"Healthy Ones is proud of our partnership with WomenHeart for a second year," said Elizabeth Di John, brand manager for Healthy Ones, a brand of Cincinnati, Ohio-based John Morrell Food Group. “We strive to support a healthy lifestyle, so we were thrilled that our 2012 campaign helped aid women in taking preventive actions that reduce their risk of heart disease. It is very rewarding to know that we can continue supporting those efforts in 2013."
The American Heart Association has certified the entire line of Healthy Ones ham, turkey breast, chicken breast and roast beef as "Extra Lean." Healthy Ones is sold at the deli in lunchmeat tubs, zip packs and as variety packs.
WomenHeart serves the 42 million American women living with or at risk for heart disease - the leading cause of death in women. WomenHeart is devoted to advancing women's heart health through advocacy, community education, and the nation's only patient support network for women living with heart disease.