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HOUSTON -- The first comprehensive healthy food shopping guide for Latinos will roll out in May at more than 25 Fiesta Supermarkets here, as well as in more than a dozen local churches and health centers. "Camino Magico," or "Magic Road," comes from the Latino Nutrition Coalition (LNC) and its parent company, Boston-based nonprofit Oldways.
Fiesta will use "Camino Magico" as a centerpiece of its Cinco de Mayo festivities.
The pocket-sized bilingual publication offers a newly designed Latin American Diet Pyramid, a calorie control guide, information on how to read food labels, a plate showing the healthy distribution of food groups, meal ideas and suggestions, a supermarket map to put the guide's suggestions in their real-world context, and a shopping list keyed to the pyramid's guidelines.
"From inspiration and planning, to purchasing and preparing foods, this guide provides the Latino community with key information they need to improve their shopping habits," said LNC program manager Liz Mintz in a statement.
"'Camino Magico' is a good fit with our other consumer healthy shopping programs, including the successful Whole Grains Stamp," noted Oldways founder and president Dun Gifford.
Launches of the guide will also take place shortly in Chicago, New York, Los Angeles, Miami, and Boston, with variations of the publication planned for different regional markets, said the program organizers. The guides will be distributed at food stores, summer fairs, health centers, and community organizations.