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Kathryn Tolliver, Senior Information Assurance Officer and Mike Boring, Network Operations and Security Supervisor for Defense Commissary Agency will discuss how the global food retailer leverages wireless technology to enhance the shopping experience for its customers.
Retailers today are making careful investments to improve operational efficiencies, while seeking to capture market share through service and product differentiation. Some retailers are exploring ways to deliver a personalized shopping experience through the use of wireless Smart Phones -- an innovation with the potential to deliver larger shopping baskets and greater pull-through of promotional items. Mobile technology can enable customers to:
receive targeted coupons and promotions while shopping
organize their shopping lists, and
request additional help or information.
Wireless technology can also provide for greater efficiency in employee task management, labor scheduling and HR applications. Retailers have the potential to accurately track activities within the store and improve associate interaction with customers -- all with information at their fingertips. Likewise, handheld devices hold promise in the area of inventory and aisle management. From a retailer's perspective, all this potentially translates to increased efficiency and productivity.
We invite you to join Progressive Grocer magazine for a live, interactive webcast, sponsored by Cisco and IBM, where you can hear from industry experts and explore ways that retailers can take advantage of smarter wireless technology. Attend this online-only event and learn how wireless networks can help boost efficiency and customer satisfaction. We hope you can join!