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Joe Don Zetzsche, director of floral for HEB Blooms Floral Shops, was named 2013 Floral Marketer of the Year during the Floral Networking Reception at the recently concluded Produce Marketing Association Fresh Summit. The award, in its 33rd year, recognizes an outstanding floral professional who has served the mass-market floral industry with dedication and distinction.
“Joe Don is a leader in the industry because he inspires on a personal level,” said Safeway's VP and GM of floral, Traci Adams, who was the 2012 Floral Marketer of the Year recipient. “He rallies the troops together to keep the progress of the industry in a positive direction, and because he delivers attention-getting business results."
Zetzsche als "has that magical thing called charisma -- people believe in him and want to join and follow his cause,” Adams said, while sharing nominators’ comments about Zetzsche during the reception.
That charisma will help Zetzsche as he begins his role of chairman of PMA’s Floral Council for 2013-2014. Work will be plentiful for the council; in addition to a floral Fresh Connections event being planned for 2014, the new Fresh Summit Floral Pavilion will double in size next year.
More information about next year’s Fresh Summit Convention and Expo, which will be held Oct.17-19, 2014, in Anaheim, Calif., can be found here.