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    HEB Names New Prez, Other Top Execs

    The grocer has assembled a new leadership trio to build on its rep as a supermarket leader.

    HEB said yesterday that's it has boosted c.o.o. Bob Loeffler up to the positin of president, and also elevated the positions of two other senior execs as part of a top-level restructuring.

    Loeffler assumed the presidency, which had been vacant, effective Nov. 1, the chain said. Craig Boyan has stepped into Loeffler's previous position as c.o.o., while the chain named Martin Otto chief financial officer and evp of merchandising/procurement.

    Loeffler had been c.o.o. since Jan. 2003. He joined the company in 1979, and during his tenure has headed up information services, and led Houston store operations as s.v.p. He returned to the San Antonio headquarters in 1999 where he oversaw HEB's supply chain efforts, including the integration of new technology.

    Craig Boyan joined HEB in 2005 as its chief strategic officer. Before that, he had served the chain in a consulting role as manager of the New York office for the Monitor Group. Which assists companies with marketing strategies, brand development, and corporate structures.

    During his tenure with HEB, Boyan has contributed his insight to store operations in Houston, and provided input on store formatting and tailoring, as well as the prioritizing of strategic initiatives in the marketplace.

    Martin Otto joined HEB in 1991. He was interim chief financial officer for the company, and has also held the position of s.v.p. of grocery merchandising/procurement.

    Prior to assuming those corporate roles, Otto led a number of HEB's operating areas in Texas, including a stint as general manager for the central Texas region, which includes Austin, Waco, Temple, and surrounding areas. Otto's past experience includes real estate investment banking and public accounting.

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