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    HEB Opens New Kids' Market at San Antonio Children's Museum

    Educating children in a fun and interactive environment is the focus of the new "play" grocery store.

    The San Antonio Children's Museum is home to a new HEB Kids' Market, an interactive play grocery store modeled after a real HEB store. The permanent exhibit teaches kids about nutrition, healthy eating and imaginative play.

    The Texas grocer celebrated the storeexhibit's grand opening this weekend with free admission on Saturday.

    Previously, the Children's Museum had featured an "HEB-like" grocery store, and the Kids' Market is an update for the exhibit. During a two-year planning process, the grocer contributed support totaling more than $200,000, and donated the services of the same team that designs and builds its stores. HEB also funded the hiring of a design consultant to provide guidance on the exhibit's aesthetics.

    At the Kid's Market, children can learn math, reading, and science as they shop for food using kid-sized carts, weigh their selections, and ring up purchases.

    A series of wall murals depicts the farm-to-market process to show where food comes from.

    Children can also serve pretend meals they prepare to their parents in the attached Kids' Cafe.

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