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HEB is rewarding Houston commuters who go green by offering discounts on H-E-B groceries when they choose more earth-friendly commuting methods such as carpooling, vanpooling, biking, walking, telecommuting or taking public transportation.
Called the “HEB 15 Million Mile Commuter Challenge,” the initiative -- the result of a partnership with rewards program developer NuRide, Inc. -- officially kicks off today with 2009 Fresh Air Friday: A Picnic on the Plaza at Jones Plaza in downtown Houston.
“HEB has long been committed to working families throughout the communities we serve,” said Winell Herron, HEB group VP of public affairs, diversity and environmental affairs. “We partner with NuRide to help families reduce their commuting costs and improve the environment while earning valuable discounts on their groceries.”
To participate in the challenge, Houston residents can register at HEBCommuterChallenge.com, where participants earn points for every carpool, vanpool, bike, walk, telecommute, or public transportation trip recorded. Points can be redeemed for rewards and special offers from local and national sponsors. HEB is providing coupons for $5 off of $50 purchases, as well as a grand prize of one year of free groceries.
The goal is to reduce commuter miles by 15 million throughout Houston and reduce emissions by over 6,000 tons.
San Antonio-based HEB operates more than 300 stores in Texas and Northern Mexico with more than 70,000 employees.