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    Heineken to Host Unique Latino Cultural Experience in New York

    Brewer, Remezcla to curate a space for Latin music, art

    By Don Longo, Convenience Store News

    Trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers will unite under one roof in New York this summer at The Spot by Heineken. In partnership with Remezcla, a leading creative house and content authority on emerging Latin culture, The Spot by Heineken is a place that inspires and connects everyone to Latin music and culture. The three-week initiative combines all elements of a performance space, art gallery and a local hangout.

    Located in the heart of Soho's Nolita neighborhood, The Spot by Heineken launches on July 13 with over 12 events bringing together a mass audience for live concerts, art exhibits and film screenings, curated by Remezcla. Kinky, Tego Calderón, La Mala Rodríguez, Vico C and Carla Morrison, and the New York International Latino Film Festival are just some of the artists and partners who will be part of The Spot by Heineken’s lineup. Content from The Spot by Heineken will also live digitally via www.remezcla.com/TheSpot, a multimedia hub that provides access to events, as well as original videos, music and interviews of performing artists.

    “Latin music and culture have revolutionized urban trends, so we’re thrilled to be partnering with Remezcla to offer our audience an enhanced cultural experience this summer,” said Carolyn Concepcion, brand manager of White Plains, N.Y.-based Heineken USA. “The Spot by Heineken offers the community access to some of today’s hottest and more unique Latinos in the music and art world through an engaging platform, all while strengthening Heineken’s support of creative and innovative minds in the Latino community.”

    The Spot by Heineken will include the participation of more than 30 artists and organizations. Partners and the final lineup will be revealed in the coming weeks. The public will be able to preview the space and get exclusive information about these events by registering on the website mentioned above.
     

    By Don Longo, Convenience Store News
    • About Don Longo Don Longo is editorial director of EnsembleIQ's Convenience Store News, Convenience Store News for the Single Store Owner and Hispanic Retail 360 media brands. He has covered retailing for more than 30 years as a reporter, editor and publisher. Previously, he spearheaded the editorial efforts at a variety of business publications focused on mass, drug, grocery and specialty store retailing. Convenience Store News won American Business Media’s Jesse H. Neal Award for Best Issue of the Year in 2008 and 2012. Longo has won numerous other editorial awards over his career and is frequently quoted in the national and local news media on the subjects of retailing and consumer trends.

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