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Heineken USA has said it will introduce an 8.5-ounce slim can format on March 1, the first of its kind in the premium price segment, according to the company.
Heineken 8.5-ounce Slim Can 12-packs will be available at retailers nationwide, designed to capitalize on the spring/summer and on-the-go outdoor occasions.
“The 8.0-8.9oz. can size experienced explosive growth in 2012, growing 356% in case volume and 522% in dollar volume and now represents an 8.2M case segment and growing,” said Belen Pamukoff, Heineken brand director.
Pamukoff added that “the 8.5oz. can is the perfect size for outdoor and sports-viewing occasions. The smaller can size ensures a colder liquid per serving while Heineken’s superior taste and contemporary upscale pack graphics provide consumers with a premium and memorable beer drinking experience.”
Heineken USA, a subsidiary of Heineken International BV, imports a variety of European brands into the U.S., including Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Strongbow cider.