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Heineken USA yesterday named Christian McMahan as its new c.m.o., effective July 14, replacing 11-year Heineken vet Ken Kunze who is leaving the company.
Don Blaustein, president and c.e.o., Heineken USA said McMahan’s “experience across the three tiers of the beverage alcohol business will also help us continue to deliver greater value to our customers through programming that resonates and taps into the passion points of our consumers.”
McMahan joined Heineken USA following a six-year tenure with Diageo. He will immediately begin working to drive the development of long-term growth strategies for the portfolio, and oversee the execution of the current marketing platforms and programming for the brands, said Heineken USA.
Prior to joining Heineken USA, McMahan oversaw Diageo’s U.S. beer portfolio, leading all strategic initiatives and programming for brands including Guinness and Red Stripe. In that role, McMahan was also a member of the Diageo-Guinness USA management team and Guinness global team, demonstrating his leadership, brand strategy expertise, and ability to oversee a portfolio strategy.
While at Diageo North America, he also served as brand director for the Smirnoff and Captain Morgan Progressive Adult Beverages. In addition, he held regional marketing responsibilities while with Diageo-Guinness USA, and Boston Beer Company. McMahan has also worked in the distributor and on-premise industries.