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Heinen's Fine Foods and the Cleveland Clinic's Wellness Institute have teamed up to develop a new food-labeling program to help consumers easily identify healthy food choices.
The new partnership with the Cleveland Clinic -- which uses the same criteria for the foods it serves in its own cafeteria -- extends its existing "Healthy Appetite" relationship with the Warrensville Heights, Ohio-based Heinen's, which operates 17 supermarkets in the metro Cleveland market.
The Clinic-approved Healthy Appetite designation, which started appearing on Heinen's prepared foods and grab-and-go items in 2007, tells shoppers which foods were heart-healthy choices. Heinen's "Go Foods" standards, which are a bit stricter and extend to more foods than the Healthy Appetite program, identify more than 1,500 items that meet the "Go" criteria.
The number is expected to increase in the months and years ahead, especially among prepared items from Heinen's kitchen, alongside the grocer's rollout of healthy eating classes at some of its stores come spring.
To make the cut for Heinen's "Go Foods" standards, Cleveland Clinic physicians and dietitians came up with five criteria that distinguish wholesome foods. Foods that meet all five criteria feature green "Go!" stickers that alert consumers of the foods that fit into a heart-healthy diet.