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Heinz has brought out a new collector’s edition of Heinz Tomato Ketchup in classic glass bottles. While the glass bottles are still in thousands of restaurants across the United States, they haven’t been sold in stores for more than 10 years and are now back for a limited time only. Available through August, the glass bottles sport a vintage-inspired design of a packet of tomato seeds as a way to evoke nostalgia during summer grilling season.
“While the convenience of our current, squeezable bottles found in grocery stores has been a hit with today’s families and their lifestyles, consumers still associate Heinz Ketchup with our iconic glass bottle and routinely ask where they can find them,” noted Noel Geoffroy, VP of Pittsburgh-based Heinz Brands said. “In response to that consumer demand and to inspire memories of and relive good times from summers past, we wanted to bring back the glass bottle with a limited-edition design that gives a nod to the product’s 135-year history.”
The tomato seed packet design reflects the relationships Heinz has nurtured with its farmers, which span several generations and date back almost four decades. The brand itself debuted in 1876 and was offered in glass bottles until the 1990s, when it was replaced by the now familiar squeezable plastic bottle.
The 14-ounce limited-edition bottle retails for a suggested $1.99 at such select retailers as Walmart and Safeway.