Helping the Planet

In tandem with its 25th anniversary celebration, Earthbound Farm is switching all of its plastic clamshell packages to 100 percent post-consumer recycled polyethylene terephthalate (PCR PET). Virgin PET is made primarily from natural gas feedstock, whereas PCR PET is made from previously used plastic products such as soda or water bottles that would otherwise end up in landfills. San Juan Bautista, Calif.-based Earthbound Farm is also launching a redesigned label on its salad greens packages to call out the post-consumer content of the packaging, along with a Web-based contest seeking quotes from children for the inside of its clamshell salad labels. Kids will be encouraged to submit quotes thanking those who purchase organic for helping protect the future. In return, the company will invest in the children’s future: the authors of those quotes chosen to be printed on the salad labels will be awarded a $500 U.S. savings bond, and a $500 donation will be made in their name to an environmental charity of their choice. For more information, visit www.ebfarm.com.