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As a way to encourage consumers across the United States to get together with their dads on Father’s Day and beyond, Don Sebastiani & Sons a family-owned wine company based in Sonoma, Calif., is showcasing its award-winning everyday-value wines in a “Time With Dad” campaign.
The winemaker is offering coupons for $2 off grilling meat and $1 off charcoal — both essential ingredients to a festive barbeque. Other promotion components include a three-case rack motion display, four colorful case cards, case wraps, and bottle neckers featuring the instant redeemable coupons.
“Time With Dad” runs from June 1 through Sept. 30, 2010.