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With the Easter holiday right around the corner, 71 percent of consumers plan to celebrate by purchasing candy products, driving a substantial boost in retail spending, according to Nielsen’s Panel/Easter tracker.
In preparation for the holiday spending surge, The Hershey Company has unveiled its third-annual “Hershey’s Bunny Trail,” featuring Easter tips, recipes and memories, as well as a list of new seasonal products and traditional favorites. Fans can follow the fun by using the #BunnyTrail hashtag on social media.
Retail displays are the most influential purchase driver of Easter candy, finds Nielsen, as candy is the no. 1 and most frequently purchased Easter item. Retailers can increase sales for the Easter basket by providing a wide selection of package sizes in key brands, organizing the aisle easily and creating displays that bundle items shoppers need, including candy, plastic eggs and colorful grass.
Hershey -- which has the highest household penetration at Easter among confection brands -- manufacturers five of the top 10 brands at Easter.
Hershey’s New items for 2014:
- Hershey’s Milk Chocolate Covered Almond Eggs
- Jolly Rancher Easter Shape Lollipops
- Whoppers Robin Eggs Decorate Your Own Eggs Box
Some Candy Dish Favorites:
- Cadbury Mini Eggs Candy
- Reese’s Pieces Peanut Butter Pastel Eggs
- Hershey’s Kisses Milk Chocolates
- Whoppers Robin Eggs Malted Milk Eggs
- Hershey’s Solid Milk Chocolate Eggs
- Rolo Candy in pastel foils
- Jolly Rancher Jelly Beans
- Kit Kat Miniatures Wafer Bars
Easter Bunny Favorites:
- Reese’s Reester Bunny Milk Chocolate & Peanut Butter
- Reese’s Milk Chocolate and Peanut Butter Bunny
- Hershey’s Speedy Bunny Solid Milk Chocolate
- Cadbury Solid Milk Chocolate Bunny
- Hershey’s Solid Milk Chocolate Bunny with Hershey’s Kisses Candy
- Hershey’s Snapsy Solid Milk Chocolate Bunny
Easter Basket Must-Haves:
- Reese’s White Peanut Butter Egg
- Hershey’s Milk Chocolate Easter Cross
- Cadbury Creme Eggs Candy
- Reese’s Peanut Butter Egg
- Reese’s Peanut Butter Filled Egg 6oz
- Reese’s Pieces Carrot
Hershey’s full list of seasonal products can be found at CelebrateWithHersheys.com, as well as unique Easter basket inspiration, crafts, gift ideas and more.