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    Hershey Unveils Top Easter Treats

    3rd-annual ‘Bunny Trail’ includes tips, recipes, more

    With the Easter holiday right around the corner, 71 percent of consumers plan to celebrate by purchasing candy products, driving a substantial boost in retail spending, according to Nielsen’s Panel/Easter tracker.

    In preparation for the holiday spending surge, The Hershey Company has unveiled its third-annual “Hershey’s Bunny Trail,” featuring Easter tips, recipes and memories, as well as a list of new seasonal products and traditional favorites. Fans can follow the fun by using the #BunnyTrail hashtag on social media.

    Retail displays are the most influential purchase driver of Easter candy, finds Nielsen, as candy is the no. 1 and most frequently purchased Easter item. Retailers can increase sales for the Easter basket by providing a wide selection of package sizes in key brands, organizing the aisle easily and creating displays that bundle items shoppers need, including candy, plastic eggs and colorful grass.

    Hershey -- which has the highest household penetration at Easter among confection brands -- manufacturers five of the top 10 brands at Easter.

    Hershey’s New items for 2014:

    • Hershey’s Milk Chocolate Covered Almond Eggs
    • Jolly Rancher Easter Shape Lollipops
    • Whoppers Robin Eggs Decorate Your Own Eggs Box

    Some Candy Dish Favorites:

    • Cadbury Mini Eggs Candy
    • Reese’s Pieces Peanut Butter Pastel Eggs
    • Hershey’s Kisses Milk Chocolates
    • Whoppers Robin Eggs Malted Milk Eggs
    • Hershey’s Solid Milk Chocolate Eggs
    • Rolo Candy in pastel foils
    • Jolly Rancher Jelly Beans
    • Kit Kat Miniatures Wafer Bars

    Easter Bunny Favorites:

    • Reese’s Reester Bunny Milk Chocolate & Peanut Butter
    • Reese’s Milk Chocolate and Peanut Butter Bunny
    • Hershey’s Speedy Bunny Solid Milk Chocolate
    • Cadbury Solid Milk Chocolate Bunny
    • Hershey’s Solid Milk Chocolate Bunny with Hershey’s Kisses Candy
    • Hershey’s Snapsy Solid Milk Chocolate Bunny

    Easter Basket Must-Haves:

    • Reese’s White Peanut Butter Egg
    • Hershey’s Milk Chocolate Easter Cross
    • Cadbury Creme Eggs Candy
    • Reese’s Peanut Butter Egg
    • Reese’s Peanut Butter Filled Egg 6oz
    • Reese’s Pieces Carrot

    Hershey’s full list of seasonal products can be found at CelebrateWithHersheys.com, as well as unique Easter basket inspiration, crafts, gift ideas and more.

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