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Visits to two authentic Latino supermarkets and two national retailers with Hispanic-focused stores will kick off this year’s Hispanic Retail 360 Summit, being held Aug. 9 to Aug. 11 in Las Vegas.
This year’s store tour, which will leave the Venetian Hotel at 11:30 a.m. on Aug. 9, will take pre-registered attendees to Supermercado La Bonita, Marianna’s, Best Buy and Family Dollar Stores in the Vegas market. The guided tours will be led by Hispanic market experts from XL Edge and api+.
Supermercado La Bonita, with four stores in the market, has been serving Hispanic shoppers in Las Vegas since 1988. Its stores feature a dedicated bakery, taquería, dairy-deli and carnicería.
Founded by the Anaya family in 1989 as a simple tortilla establishment, the first Marianna’s supermarket opened in 1999, bringing a new Hispanic concept to the Las Vegas market. Now with three stores, Mariana’s was recognized in 2004 as the best ethnic market in Las Vegas by the Review-Journal Best of Las Vegas readers poll.
Best Buy, the giant electronics superstore chain, has one of its top Latino-focused stores in this market. Last year, the specialty chain won a Hispanic Retail Excellence Award for its Latino market efforts.
Representing one of retailing’s fastest growing channels, Family Dollar serves a heavily Hispanic clientele and will present attendees with an opportunity to see how a dollar store serves the Latino market.
The Hispanic Retail 360 Summit’s conference program will start on the afternoon of Sunday, Aug. 9, with a keynote address by Teresa Iglesias-Solomon, VP of Hispanic initiatives for Best Buy, followed by a presentation from Cindy Nuñez-Hasman, multicultural marketing manager for Ace Hardware Corp., and José Gonzalez, partner, Revolucion. They will present a case study on Ace’s first foray into Hispanic marketing and provide five “surefire tips” every retailer can use to increase Hispanic footsteps in their stores. The bilingual Nuñez-Hasman is a skilled senior manager with a strong record of success with advertising agencies such as WPP’s Bravo Group, as well as retailers including Sears Roebuck & Co.
In addition, retail and multicultural experts from Nielsen, the world’s largest marketing and media information company, will debut research from the firm’s new national Hispanic household panel about how Latino households are faring in these difficult economic times. They will also provide insights on key areas of focus for retailers and suppliers to be successful with Hispanic consumers in a recessionary economy.
Additionally on the agenda is an impressive lineup of speakers from retailers, consumer product goods (CPG) manufacturers and leading multicultural marketing authors, consultants and agencies, including a special retailer panel moderated by strategic analyst Art Turock. The panel will explore innovation in addressing Hispanic shoppers through “how-to” stories and advance insights from prominent retailers that are leaders in serving Latino shoppers. Panelists include Tracy Krogstie, marketing and promotions manager for Jewel-Osco; Jose Amaya, director of diversity for Hy-Vee, Inc.; Marco Orozco, territory Hispanic market manager, Southwest USA and Hawaii for Best Buy; and Juvenal Chavez, president of Mi Pueblo Food Centers in northern California.
Last year’s summit, held in Miami, attracted approximately 400 attendees comprising retailers from across all channels of retailing, major CPG manufacturers, advertising agencies and consultants. the summit’s store tour in 2008 included Publix Sabor and Winn-Dixie’s new Latino format in the Miami area.
Attendees included representatives from such major retailers as Walmart, Best Buy, Publix, Winn-Dixie, Family Dollar, Supervalu, Navarro Discount Pharmacies, CVS, Advance Auto Parts, Hy-Vee Supermarkets and Kroger.
Hispanic Retail 360 is the retail industry’s only conference designed to give retailers the tools and insights they need to grow their business with the Latino consumer market in the United States. The summit is produced by Progressive Grocer and Convenience Store News, two leading media brands owned by Nielsen Business Media. Brandweek, another Nielsen Business Media brand, is a one of several media sponsors.
For the fifth consecutive year, Coca-Cola is the presenting sponsor for Hispanic Retail 360 Summit. Other sponsors include Geoscape and Café Bustelo. To learn more about the many levels of available sponsorship opportunities, please contact Michael Hatherill at 646-654-7501, or at [email protected].
For more information or to register, go to www.hispanicretail360.com.