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Homeland Stores plans to overhaul its Web site to provide more personalized offerings for its online shoppers based on their purchase history.
The Oklahoma City-based grocer is working with Grocery Shopping Network (GSN) on the upgrade. “We’re enhancing our online marketing with a fresh new look to our Web site,” said Philip Payment, VP of Marketing, for parent company HAC. “Furthermore, with expanding our reach throughout Oklahoma, we are able to provide added money savings and time efficiency to more of our customers.”
Minneapolis-based GSN uses propriety technology along with the retailer’s data to scour the weekly specials in-store and in the circular to find only the relevant items for each opt-in household. Currently, GSN makes more than 300 million suggestions weekly for over 14 million loyalty cardholders.
HAC, Inc. operates 75 stores in Oklahoma and one in Haysville, Kan., under the banners of Homeland, Country Mart and United Supermarkets.