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    Honest Tea Unveils New Cities, Dates for ‘The Great Recycle’

    Participants can trade in empty beverage containers for prizes

    Bethesda, Md.-based Honest Tea has unveiled upcoming dates for “The Great Recycle,” the company’s national recycling initiative designed to boost recycling rates, which for years have hovered just about 30 percent.

    The Great Recycle is part of Honest Tea’s commitment by 2020 to be part of a national system that supports the recycling of every beverage container produced.

    “Our Great Recycle events create a fun, festive atmosphere that educate and inspire people to recycle on a regular basis—it’s a great way for Honest Tea to continue being part of the solution,” said Honest Tea’s co-founder and TeaEO Seth Goldman

    Confirmed dates in 2013 include:

    • April 17-18: The Great Recycle at Earth Month at Union Station -- Washington, D.C.
    • April 20-21: Earth Day Dallas -- Dallas, Texas
    • April 21: Earth Day New York Celebration -- Union Square, N.Y.
    • June 7-8: Strolling of the Heifers -- Brattleboro, Vt.
    • July 18-21: All Good Music Festival -- Thornville, Ohio
    • August 2-3: The Seattle Great Recycle -- Seattle, Wash.

    At each The Great Recycle event, which will feature either the original 30-foot tall or new 12-foot tall recycling bin, Honest Tea will issue an open call for people to trade in their empty beverage containers for items such as t-shirts, yoga mats, gift certificates, bicycles and more.

    Honest Tea will partner with local recycling companies at each location to ensure that the containers collected are recycled in accordance with local laws. The beverage company will also partner with national and local environmental organizations to help educate and inspire participants to make recycling a regular routine.

    For those unable to make it to any of The Great Recycle events, Honest Tea is providing an additional opportunity for people to get involved by making a weekly recycling pledge and recycling an old Facebook post at www.TheGreatRecycle.com.

    Honest Tea partnered with TerraCycle in 2007 to create the Drink Pouch Brigade, a program which recycles drink pouches and ‘upcycles’ them into items such as pencil cases, book bags and notebooks. Since 2007, more than 150 million pouches, including nearly one million Honest Kids pouches, have been diverted from landfills. In 2008, Honest Tea partnered with Bethesda Green and The Coca-Cola Company to install 33 recycling bins throughout downtown Bethesda. Within the first year the bins collected more than 4,000 pounds of recyclable beverage containers.

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