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At a time when, thanks in no small part to the shaky economy, Hormel Foods’ familiar comfort food brands are experiencing a strong uptick in sales, the company is celebrating the 60th anniversary of one of its iconic products by looking backward – at least in terms of packaging.
The venerable Mary Kitchen hash line, available in Roast Beef, Corned Beef and Reduced Fat Corned Beef varieties, has been released in limited-edition 60th-anniversary packaging including the first-ever image of the brand’s personification, Mary Kitchen. Hormel has also placed both retro and modern recipes on-pack, including BBQ Cheese Hashburgers, Hash Filet Mignon, Confetti Hash Peppers, Old Fashioned Hash Omelet and Glorified Hash.
The retro-look cans hit grocery shelves in mid-February and will be available through November 2009.
Even after six decades, Mary Kitchen “is still breaking sales records quarter after quarter, proving that it remains a favorite among families throughout the country,” noted Austin, Minn.-based Hormel.
In other Hormel news, the company is honoring the men and women who serve in the U.S. armed forces by providing military personnel with a free lunch of Hormel Compleats microwave meals.
Hormel is giving away over 100,000 of the meals at 180 military base commissaries across the country. The free-lunch event will take place at the commissaries through May 15. At the event, servicemen and -women or their families can redeem a coupon for a free Compleats meal. Shelf talkers, bag stuffers and in-store signage are promoting the program at each local commissary.
The shelf-stable product line comes in 23 hearty varieties, among them Chicken & Dumplings, Beef Steak Tips, and Spaghetti with Meat.