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Consumers are invited to come sail away with the Hot Tamales Hot Seats Sizzle on the Sea Sweepstakes, which will enable two winners each to experience a cruise for four aboard The Rock Boat XI.
Fans of the spicy cinnamon candy from Bethlehem, Pa.-based Just Born Inc. can visit www.facebook.com/HotTamalesCandy to enter for a chance to sail off in January 2011 on a Caribbean Cruise, which will depart and return to Tampa, Fla. Hosted by Sister Hazel, entertainment on the high seas will include LIVE, Nada Surf and other popular bands.
The Hot Tamales Hot Seats campaign offers concert promos and giveaways, among other sizzling promotions. Participating radio stations are now giving away tickets for more than a dozen concerts, and fans can find out about venues online. Additionally, Hot Tamales Brand Ambassadors will connect with attendees at each concert while distributing the candy.
“Hot Tamales Hot Seats is a hot ticket, and it's easy to enter,” said Bob Zender, assistant brand manager for the venerable brand, which has been around since the 50s. “Whether by land or by sea, Hot Tamales will keep you rockin.”