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    Hy-Vee Adds 90-Day Supply to Generic Drug Program

    Regional retailer rolls out a 90-day component to its $4 generic drug program that provides enhanced choice to both customers and physicians that may have been limited to mail-order service.

    Following the lead of numerous retailers nationally, regional grocer Hy-Vee is expanding its generic drug program to include a 90-day supply of medicine for $10. Six months ago Hy-Vee unveiled its 30-day supply of 400 generic drugs at a cost of $4 per prescription. The same list, which includes antibiotics and drugs that treat ailments such as allergies, asthma, arthritis, diabetes, elevated cholesterol and digestive issues, will be used for the three-month supply.

    Company officials say the addition of a 90-day component to the program provides more choice to customers and physicians who may have been limited to mail order. "As health care costs continue to rise, we want to do everything we can to improve access to medications for our customers," said Bob Egeland, Hy-Vee's v.p. of pharmacy. "Better access not only ensures medication compliance and better overall health care, it reinforces the platform for our pharmacists to optimize patient use of medication through education and counseling."

    The launch of the company's $4 generic program six months ago has been well received, according to Egeland, who estimates the program will save customers, employer groups, insurance plans, and state and federal programs between $40 million and $50 million in its first year.

    "We pride ourselves on the trust we develop with our customers, a trust that assures everyone who steps up to a Hy-Vee counter will be guided and supported, not only in the proper use of their medicines, but also throughout their entire health-and-wellness journey," said Egeland.

    In the past several years, the Des Moines, Iowa-based grocer has focused on programs and events that promote healthy lifestyles. In addition to adding pharmacies to its stores, the company's HealthMarkets offer an array of private label, natural, and organic products. Registered dietitians at more than 125 locations help customers address additional health-and-wellness needs, and classes and events held in Hy-Vee Club rooms cover a variety of topics, including disease management, diet, exercise, and healthy cooking.

    Employee-owned Hy-Vee operates 224 retail stores in seven Midwestern states.

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