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    Hy-Vee, Harrison Barnes Promote Health

    Retailer partners with NBA star to encourage youth fitness

    Hy-Vee Inc. has teamed up with Iowa native and NBA rookie sensation Harrison Barnes to encourage kids throughout the Midwest to improve their health and fitness.

    Barnes, who started this past season for the Golden State Warriors, will make appearances in Hy-Vee stores and at events such as the Hy-Vee Triathlon and Hy-Vee IronKids youth triathlons. He also will encourage participation in sports and fitness activities and will use social media to share messages about the importance of training, perseverance and goal-setting.

    Donna Tweeten, VP of marketing and brand image for Hy-Vee, said Barnes embodies the values that lie at the heart of Hy-Vee's commitment to healthy, active lifestyles.

     "We've had the privilege of watching Harrison Barnes grow up here in Iowa and go on to succeed at the highest level of his sport," Tweeten said. "We're proud not only of the things he's accomplished, but also the way in which he's accomplished them – through discipline, drive and determination to be the best he can be. He's a role model who will inspire both kids and adults to achieve their own health and fitness goals."

    Barnes said: "I've been shopping at Hy-Vee for as long as I can remember. It's an honor to come home and partner with them on such an important issue as health and fitness for children."

    Born and raised in Ames, Barnes will be in Iowa on Friday and Saturday to sign autographs at Hy-Vee stores and promote the upcoming Hy-Vee IronKids Midwest Series of 20 youth triathlons being held this summer throughout Hy-Vee's eight-state region. Barnes plans to return to Des Moines on Labor Day weekend to greet participants and fans at the Hy-Vee IronKids U.S. Championship and the Hy-Vee Triathlon 5150 U.S. Championship at Gray's Lake. Arrangements are in the works to film a video message from Barnes that will appear on Hy-Vee's website, and Barnes will reach out on behalf of Hy-Vee to more than 120,000 followers on Twitter.

    Hy-Vee operates 233 retail stores in eight Midwestern states.
     

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