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    Hy-Vee Helps Get Kids Fit

    Iowa-based grocer's new initiative focuses on wellness and childhood obesity

    Children of all ages and skill levels will have additional opportunities to participate in events making up the new Hy-Vee Kids Fit program.

    The events will build on the kids triathlon offerings that West Des Moines, Iowa-based Hy-Vee has held in the past, but will expand to include one-mile fun run and 5K options to support wellness and fight childhood obesity.

    A full schedule of events across an eight-state region kicks off at the 2014 Drake Relays in Des Moines with a new, one-mile fun run and a timed 5K race. A total of 19 new road races will be held during April through September. The 5K time will qualify kids to run in the championship road race at the 2015 Drake Relays.

    The qualifying aspect of the road race is unique, said Bill Burke, owner of Premier Event Management and race director for the Hy-Vee Kids Fit events. “No other running series in the United States offers a kid the opportunity to qualify for a championship event,” Burke said. “Hy-Vee Kids Fit opens a new avenue for thousands of kids to get involved, to set personal fitness goals and make the first step toward a lifetime of wellness.”

    Additional one-mile and 5K road races will be offered in 19 communities throughout Iowa, South Dakota, Kansas, Missouri, Minnesota, Nebraska, Illinois and Wisconsin.

    More Chances for All Skill Levels

    As a part of this new initiative, Hy-Vee will rename the program Hy-Vee Kids Fit, no longer partnering with IronKids, allowing the organization to expand its fitness offerings and increase participation from all skill levels. Six regional kids’ triathlons will be held this summer in Des Moines; Omaha; Quad Cities, Iowa/Ill.; Kansas City, Kan./Mo.; Cedar Rapids, Iowa; and Sioux Falls, S.D. The Championship Triathlon will be held at Gray’s Lake in Des Moines on Aug. 30.

    Darin Hirl, the event director for Hy-Vee, said the company is committed long-term to partnering with communities and families to support health and wellness. “We are proud of the tradition we have started and we are excited to take it to the next level,” Hirl said. “By adding new events, Hy-Vee can help make a difference to empower kids to move more and reach their potential.”

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