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Hy-Vee, Inc. and Nashville recording artist David Joseph have joined forces to raise funds for the National Fisher House Foundation (Fisher House). Similar to the Ronald McDonald House, Fisher House provides housing for military families so they can be with their loved ones during hospitalization.
With a March-April promotion in place at nearly 200 Hy-Vee supermarket stores, a portion of the proceeds made from the sale of Joseph's eleven-song CD, "I'm Coming Home," will go directly to Fisher House. Hy-Vee has included a $2 coupon for Joseph's military tribute CD in its monthly coupon book, which has a distribution of 1 million people. With a 40 second in-house commercial playing in many Hy-Vee store locations plus extensive promotional materials and display units to showcase the CD/DVD two-pack, Joseph expressed confidence that Fisher House will experience increased revenue from the promotion.
After a performance at the Brooke Army Medical Center (BAMC) -- a trauma one facility in San Antonio where Joseph said he met some of our nation’s most severely wounded heroes -- "The experience had a deep, moving effect on me. BAMC showed me just how important it is for soldiers and their families to be together during the long road to recovery. Fisher House gives these folks exactly what they need and doesn't ask for a dime. I wanted to contribute to that beautiful gift, and Hy-Vee was generous enough to work with me on this promotion."
Hy-Vee's $2 coupon can be redeemed as late as April 15, but Joseph will contribute proceeds indefinitely.