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Social networking is now reaching beyond the marketing department into the business as a whole. IBM last month unveiled plans to help businesses build a smarter work force by providing software services to help people work together across the enterprise, on the move and via the Web.
The vendor launched a Web-based portfolio of social networking and collaboration services designed for business. LotusLive.com will serve as a single destination for all IBM Lotus online collaboration tools, including social networking, e-mail, file sharing and Web conferencing. LotusLive will help businesses of all sizes simplify and improve the way they interact with their customers, partners and suppliers.
As part of this initiative, LinkedIn formed a partnership with IBM Lotus to integrate functionality and networking capabilities with IBM Lotus Notes, IBM Lotus Connections and LotusLive. With the integration, LinkedIn members will be able to keep track of their professional network via a Network Updates feed. Users will also have seamless access to LinkedIn profiles from within their Lotus mail and applications.
In addition, the latest version of Lotus Connections takes popular features from consumer social networking sites and puts them to work for business. It includes a new personal "posting wall" and micro-blogging capabilities that will make it easy for people to quickly share short yet critical pieces of information. It will also add a new wiki service to Lotus Connections. Wikis are Web pages that quickly and easily allow people to create and modify content in real time.