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    Idaho Potato Commission Comic Book Crusaders Rescue Retailers from Dwindling Produce Sales

    The successful comic book-inspired ads reinforce selling strengths of Idaho spuds.

    The Idaho Potato Commission's (IPC) comic book capers are back to help fight lackluster produce sales.  Launched last fall to rave reviews, the award-winning ad-series will return this year with eight installments featuring an array of comic book characters including caped crusaders, superheroes, mad scientists and old west cowboys all touting the power of stocking Idaho Potatoes.

     
    "We have received nothing but positive feedback from our retailers and industry peers since the comic book ad campaign launched last fall," said Seth Pemsler, IPC's v.p., retail/international. "The unique artwork and the messages communicated in the ads really break through. We know that when people see the ads, they stop and take the time to actually read them -- a homerun for any print ad campaign." 
     
    The new ad series began running in produce publications in September with the eight different spots rotating throughout the year. The IPC has also published a 16-page comic book promo for retailers featuring the ads from both this year's and last year's campaigns.

    Last year, the campaign won numerous awards, including being named the Best Ad Series of any commodity group in the nation by NAMA (National Agri-Marketing Association).

    For more information visit www.idahopotato.com.

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