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EAGLE, IDAHO -- The Idaho Potato Commission (IPC) here is enlisting spud lovers across the country to work their magic in front of the camera with the launch of a first-ever Internet video contest.
The contest, which officially debuted May 18 and runs through June 29, will award three grand prize winners with $1,000 cash, with five more runners-up receiving surprise gift baskets.
To enter, contestants must be willing to have two minutes of on-camera fun with an Idaho potato and share their entry with the world via YouTube. Submissions can be humorous, artistic, or serious, and can include artwork, recipe demonstrations, using a potato to solve a common household problem, a potato-themed skit or game, or any other relevant ideas that come to the mind of the contestant.
"For years we've been receiving thousands of edible and not so edible tips from consumers on how they use their Idaho Potatoes, and it wasn't until we started seeing videos featuring potatoes on sites like YouTube, [that] we realized how creative people are with their potatoes," said Frank Muir, IPC president/c.e.o.
Eligible entries will be selected based on three judging categories: creativity and uniqueness (50 percent); video production quality (25 percent); and writing and acting (25 percent).
Visit www.iTuber.org for more details and contest rules.