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Idahoan Foods has launched its first-ever national television campaign, “Idahoan On Your Table,” designed to make meal ideas easier and faster for families during the holiday season.
The commercial, which was captured just prior to potato harvest time, supports the brand’s connection to growers, and shows Idahoan products as close to homemade as possible.
“The campaign rollout was timed to remind busy families during the holiday season that our products are easy to prepare, have exceptional taste and are of the highest quality,” said Drew Facer, CEO of Idahoan Foods. “Our mashed potatoes and casseroles are authentic and taste homemade. That means less stress in the kitchen around the busy holiday season.”
The commercial is appearing on national networks, including ABC Family, The Food Network, Cooking Channel, A&E, Lifetime and TLC. The digital campaign includes display banners, mobile, social media, pre-roll and takeovers across various food, lifestyle and entertainment websites.