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IGA has donated $120,000 to the Wounded Warrior Project (WWP) as a result of a national cause marketing initiative that ran in participating IGA stores from Memorial Day weekend through Labor Day weekend.
IGA donated 10¢ from the sale of every specially marked case of IGA exclusive brand water during the promotional period to Wounded Warrior Project, resulting in a $100,000 of the donation. Kraft Foods contributed in IGA’s name an additional $20,000 earned from the positioning of powdered beverage displays in IGA stores during the promotional period.
“We were overwhelmed with the support our independent IGA retailers gave this Wounded Warrior Project cause marketing event,” said Dave Bennett, IGA SVP of procurement and exclusive brands, said. “All across the country we saw IGA retailers participating by not only selling IGA exclusive brand water and Kraft beverages, but also by using community events to get the word out about the important mission of Wounded Warrior Project. We’re extremely proud of our IGA retailers for embracing this initiative so enthusiastically, and very pleased that working with Kraft Foods we were able to donate much needed funds to help our nation’s wounded service members.”
IGA retailers promoted the WWP cause marketing initiative in their stores in a number of ways, including creating innovative in-store displays, matching donations, and hosting community events honoring armed service men and women.
Kraft Foods, a longtime IGA Red Oval Family member, is one of a number of key CPG companies that partners with IGA throughout the year to provide marketing resources and opportunities to IGA’s independent retailers. “Kraft Foods is privileged to have been a part of IGA’s inaugural initiative with Wounded Warrior Project,” said Steve Holdiman, Kraft Foods customer VP for IGA, said. “IGA retailers have always done their part to empower their local communities, and now the success of this campaign proves that working together we can make a difference on a national level as well.”
According to WWP, nearly 46,000 of our nation's servicemen and women have been physically wounded during the current military conflicts, with hundreds of thousands more estimated to be recovering from post-traumatic stress disorder, major depression and brain injuries. WWP assists these wounded soldiers and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improving their mental health and well-being.
IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $29 billion per year. The Alliance includes 5,000 Hometown Proud Supermarkets worldwide, supported by 36 distribution companies and more than 55 major manufacturers, vendors and suppliers known as IGA’s Red Oval Family partners. IGA has operations in 46 of the United States and more than 40 countries, commonwealths and territories