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CHICAGO -- IGA, the world's largest voluntary supermarket network, is revving up its marketing plans with a new staffer -- Debra S. Bounds, who has been named IGA marketing specialist.
Bounds, who begins her appointment immediately, will report to IGA senior director of branding and business development Jim Walz.
Utilizing her diverse experience in marketing and advertising, Bounds will work to enhance the development and execution of a variety of IGA marketing programs, including IGA's consumer-driven retailer marketing events. During that process, she will also concentrate on creating collaborative relationships with IGA retailers, wholesalers, and manufacturing partners, IGA said.
Bounds has held several marketing, advertising, and product management positions throughout her career. Most recently she worked as an account specialist for the Oak Park, Ill., location of Shaker Advertising, the nation's second largest privately held recruitment advertising and communications firm.
Prior to her work with Shaker, Bounds was a marketing consultant for the Chicago location of Edward Don & Company, the world's leading distributor of foodservice equipment and supplies. Bounds worked closely with domestic and overseas vendors within the capacity of both positions.
IGA includes nearly 4,000 Hometown Proud Supermarkets worldwide, supported by 36 distribution companies and more than 55 major manufacturers, vendors, and suppliers. The alliance has operations in 44 of the United States and more than 40 countries, commonwealths, and territories on all six inhabited continents.